Independent Out-of-Home Advertising
Athletic Brewing Co partnered with us to increase brand awareness across London while driving consumer engagement and product trials among a highly active urban audience. The campaign aimed to place the brand in front of commuters, pedestrians, and consumers throughout London Zones 1 and 2, creating widespread visibility across key high-footfall locations.
The campaign was designed to:
To maximise reach and visibility, we developed a multi-format outdoor advertising strategy combining rail advertising, bus stop advertising, and mobile AdVan activations.
By integrating both static and mobile advertising formats, the campaign ensured consumers encountered the brand multiple times throughout their daily journeys. This approach helped increase frequency, improve recall, and reinforce brand messaging across key locations in Central London.
The campaign was delivered over a two-week period across London Zones 1 and 2.
Strategically placed rail advertisements targeted commuters travelling through some of London's busiest transport networks, ensuring consistent brand exposure throughout the campaign.
High-visibility bus stop placements strengthened the campaign's presence in key pedestrian and commuter areas, helping to maximise audience reach and awareness.
Branded AdVans travelled through major retail, lifestyle, and transport hotspots, extending campaign visibility beyond fixed advertising locations and bringing the brand directly to consumers.
To encourage product trial and create meaningful interactions, free product sampling was incorporated into the AdVan activation, allowing consumers to experience Athletic Brewing Co firsthand.
The campaign successfully delivered strong visibility and audience engagement across London.
By combining rail advertising, bus stop advertising, mobile AdVan activations, and experiential product sampling, Athletic Brewing Co successfully expanded its reach across Central London.
The campaign generated significant brand visibility, increased consumer engagement, and drove measurable online interest. Through a carefully planned mix of Out-of-Home advertising and experiential marketing, Athletic Brewing Co strengthened its presence among target audiences and created meaningful connections with consumers throughout the capital.