Independent Out-of-Home Advertising
Totally Wicked partnered with us to launch a nationwide brand awareness campaign aimed at increasing visibility across the UK while driving footfall to retail locations. The campaign focused on strengthening local awareness, connecting directly with consumers, and creating a consistent street-level presence around Totally Wicked stores nationwide.
The campaign was designed to:
To maximise local visibility and audience reach, we developed a nationwide AdVan advertising campaign that brought the brand directly into high streets, town centres, and retail hotspots across the UK.
The strategy focused on positioning branded AdVans close to Totally Wicked stores while travelling through high-footfall locations. This approach ensured the brand remained highly visible within local communities, helping to reinforce store presence and increase awareness among nearby consumers.
By combining mobility with local targeting, the campaign delivered repeated exposure throughout each location, creating multiple opportunities for audiences to engage with the brand.
The campaign ran over a two-week period and featured a nationwide AdVan tour connecting key Totally Wicked retail locations across the UK.
Branded AdVans travelled through major towns and cities, targeting busy shopping districts, commuter routes, and high-footfall areas. This mobile advertising format enabled the campaign to reach consumers where they live, work, and shop.
Routes were strategically planned around Totally Wicked retail locations to maximise local awareness and drive store visits. By maintaining a visible presence near stores, the campaign helped strengthen recognition and support retail performance.
Bold and eye-catching campaign creative ensured the brand stood out in busy environments, capturing attention and delivering a clear message to consumers throughout the tour.
The campaign successfully increased visibility and engagement across multiple regions throughout the UK.
Through a strategically planned nationwide AdVan advertising campaign, Totally Wicked successfully increased brand awareness and drove footfall to retail locations across the UK.
By combining mobile advertising, local targeting, and high-impact creative, the campaign created strong visibility around key stores and delivered repeated exposure within surrounding communities. The result was increased store engagement, stronger brand recognition, and a reinforced retail presence across multiple regions nationwide.