Campaign Overview

Totally Wicked partnered with us to launch a nationwide brand awareness campaign aimed at increasing visibility across the UK while driving footfall to retail locations. The campaign focused on strengthening local awareness, connecting directly with consumers, and creating a consistent street-level presence around Totally Wicked stores nationwide.

Objectives

The campaign was designed to:

• Increase brand awareness across the UK
• Drive footfall to Totally Wicked retail stores
• Strengthen awareness within local communities
• Improve store recognition in key towns and cities
• Create repeated exposure through mobile advertising
• Enhance customer engagement around retail locations

Strategy

To maximise local visibility and audience reach, we developed a nationwide AdVan advertising campaign that brought the brand directly into high streets, town centres, and retail hotspots across the UK.

The strategy focused on positioning branded AdVans close to Totally Wicked stores while travelling through high-footfall locations. This approach ensured the brand remained highly visible within local communities, helping to reinforce store presence and increase awareness among nearby consumers.

By combining mobility with local targeting, the campaign delivered repeated exposure throughout each location, creating multiple opportunities for audiences to engage with the brand.

Execution

The campaign ran over a two-week period and featured a nationwide AdVan tour connecting key Totally Wicked retail locations across the UK.

Results

The campaign successfully increased visibility and engagement across multiple regions throughout the UK.

• 120% Uplift in Store Visits
• Nationwide AdVan Tour Coverage
• High-Impact Visibility Across Key Locations
• Increased awareness around local retail stores
• Strong uplift in brand recognition
• Consistent street-level exposure throughout the campaign
• Enhanced customer engagement nationwide
• Increased visibility within local communities

Outcome

Through a strategically planned nationwide AdVan advertising campaign, Totally Wicked successfully increased brand awareness and drove footfall to retail locations across the UK.

By combining mobile advertising, local targeting, and high-impact creative, the campaign created strong visibility around key stores and delivered repeated exposure within surrounding communities. The result was increased store engagement, stronger brand recognition, and a reinforced retail presence across multiple regions nationwide.