Driving Brand Awareness Across London With a Multi-Format Outdoor Advertising Campaign
Client: Athletic Brewing CompanyCampaign Overview
Athletic Brewing Co partnered with us to increase brand awareness across London while driving consumer engagement and product trials among a highly active urban audience. The campaign aimed to place the brand in front of commuters, pedestrians, and consumers throughout London Zones 1 and 2, creating widespread visibility across key high-footfall locations.
Objectives
The campaign was designed to:
- Increase brand awareness across Central London
- Reach commuters, pedestrians, and active consumers
- Drive product trial through face-to-face engagement
- Strengthen brand recognition through repeated exposure
- Generate online interest and website traffic
- Achieve extensive coverage across London Zones 1 and 2
Strategy
To maximise reach and visibility, we developed a multi-format outdoor advertising strategy combining rail advertising, bus stop advertising, and mobile AdVan activations.
By integrating both static and mobile advertising formats, the campaign ensured consumers encountered the brand multiple times throughout their daily journeys. This approach helped increase frequency, improve recall, and reinforce brand messaging across key locations in Central London.
Execution
The campaign was delivered over a two-week period across London Zones 1 and 2.
Rail Advertising
Strategically placed rail advertisements targeted commuters travelling through some of London's busiest transport networks, ensuring consistent brand exposure throughout the campaign.
Bus Stop Advertising
High-visibility bus stop placements strengthened the campaign's presence in key pedestrian and commuter areas, helping to maximise audience reach and awareness.
Mobile AdVan Activation
Branded AdVans travelled through major retail, lifestyle, and transport hotspots, extending campaign visibility beyond fixed advertising locations and bringing the brand directly to consumers.
Product Sampling
To encourage product trial and create meaningful interactions, free product sampling was incorporated into the AdVan activation, allowing consumers to experience Athletic Brewing Co firsthand.
Results
The campaign successfully delivered strong visibility and audience engagement across London.
- 9M+ Estimated Impacts
- 190% Increase in New Website Visitors
- London Zones 1 & 2 Saturation Coverage
- Strong consumer engagement through product sampling
- Increased brand awareness across key commuter and lifestyle locations
- Consistent exposure through a combination of static and mobile advertising formats
Outcome
By combining rail advertising, bus stop advertising, mobile AdVan activations, and experiential product sampling, Athletic Brewing Co successfully expanded its reach across Central London.
The campaign generated significant brand visibility, increased consumer engagement, and drove measurable online interest. Through a carefully planned mix of Out-of-Home advertising and experiential marketing, Athletic Brewing Co strengthened its presence among target audiences and created meaningful connections with consumers throughout the capital.